Posted by & filed under Education, Food Philosophy, fruit, organic, organic produce, organic produce delivery, tips & tricks, Uncategorized.

Woodman Reservoir trailer

When I made plans to go camping last weekend, I also planned to skip my Friday organic produce box delivery — because who wants a fridge full of fresh produce when you’re a hundred miles away,  floating on a blow-up raft and lazily admiring your lakeside campsite?

I logged in to my account and was about to hit “skip” when it dawned on me that there were plenty of fresh things I could take to enjoy in the great outdoors. So, instead of skipping, I customized my box to include fruits and veggies that would travel well in a cooler and be a welcome addition to our campground menu. Because one cannot live by crackers and Clif bars alone; or at least one shouldn’t.

Obviously, some produce items are destined to fare worse on road trips than others. Tomatoes and peaches, for example, are likely to bruise or get smooshed with anything less than the gentlest handling, and in all my years I’ve yet to see a head of lettuce emerge un-wilted on the second night of a trip.

My strategy is to bring things that are physically hardy and don’t need much refrigeration. Here are six items from my Golden Gate Organics box that I took camping last weekend, and all of them proved to be terrific choices:

Cantaloupe – A melon of any kind is always a welcome addition to a campout, but cantaloupe is my favorite because it comes in its own handy-dandy compostable bowl, meaning fewer dirty camp dishes.

Cucumbers – Cukes are wonderfully refreshing when it’s hot out, and dipping them in hummus makes an excellent snack. They’re great tucked into sandwiches too.

Celery — With its high water content, celery holds up surprisingly well in less than ideal conditions. A jar of peanut butter is the perfect companion for a mid-day, high-protein snack.

Corn – The official vegetable of summer is also the official vegetable of campfire cooks everywhere. Leave the husks on and soak the ears in water before tossing them on the grill alongside whatever else you’re firing up.

Apples – A perfectly portable pomme never fails to be just the right thing on a day hike.

Avocado – The humble avocado plays a crucially important role in my camp kitchen; it serves as a stand-in for mayo on sandwiches.

One of the most notorious sources of food poisoning in outdoor settings is mayonnaise because folks don’t do a proper job of keeping it cold.  Forty degrees or cooler is what’s considered safe for foods that need refrigeration, and while most ice-filled coolers start out their journeys well within the safe range, a day or two later that is often no longer the case. Unless you have a thermometer, it’s hard to know when you’ve reached the tipping point, but even without that, there are a few things you can do to minimize the risks of bacteria growth and food-borne illness.

The FDA’s website offers these tips to help keep food safe in coolers and when preparing food outdoors:

* Freeze raw meat, poultry and seafood before packing it so it stays cold longer, and keep those items well wrapped and separate from fresh produce to avoid cross contamination.

* Put beverages and perishables in separate coolers so folks can help themselves to drinks without repeatedly exposing fresh produce to warm outdoor temperatures.

* Wash fruits and veggies really well before packing them, even items with thick rinds like melons.

* Remember to wash your hands before handling food, and make sure that utensils, dishes and surfaces are clean as well.

With just a little effort you can leave the crackers and Clif bars behind on your next camping trip and instead enjoy food that is fresh, as well as safe.

Happy summer adventures!

Posted by & filed under Education, fruit, Uncategorized.

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Every summer, I can count on two things like clockwork: the arrival of a jury duty summons and the arrival of wild plums.

Sitting here in a crowded assembly room at the Alameda County Superior Courthouse, waiting to be selected for jury duty, all I can think about are those plums – thousands and thousands of tiny sweet yellow plums, all about the size of gumballs. The sprawling volunteer tree behind our garage went gangbusters this year in celebration of the long-awaited rains, and over the past week we picked roughly ninety pounds of fruit.

I’ve already given away about twenty pounds, used another twenty to start five gallons of sparkling plum wine, and canned just over two gallons of jam, but there’s still another twenty-five pounds or so heaped in a recycling bin in my laundry room (the coolest, darkest room in the house). Those are the ones I’m fretting over as I survey the faces of annoyed and bored citizens who would quite obviously rather be somewhere else today. Admittedly, so would I;  I want to be home with my plums.

Having a prolific fruit tree is truly a labor of love. When I see the sagging branches burgeoning with fruit hanging in thick bunches like grapes, I feel certain that it is my personal responsibility to ensure they do not go to waste. When the plums ripen, they demand immediate attention so they don’t  fall and create a big sticky mess; once picked, they spoil quickly and must be used within days. That’s why when it’s plum harvest time, I clear a few days from my schedule to deal with them. All the picking, sorting, pitting, fermenting and canning take a lot of effort, but it is a chore I have gladly accepted as my end of the bargain for such beneficence.

When they didn’t call my name in the first court roll call, I breathed an audible sigh of relief and laughed nervously with others.  As an hour passed waiting for the second roll call, I was acutely aware that some miles away, my small mountain of plums was slowly moldering without me. Somehow that felt like a failure on my part, like I had shirked my responsibility and was guilty of gross profligacy.

Because if my annual plum harvest has taught me anything, it’s that bounties and blessings come with responsibilities.

Oh.  I see.

Just like democracy.

Of all the many freedoms we enjoy, the right to a fair and speedy trail by a jury of one’s peers is one of the most sacred of our Constitutional protections. As flawed as our legal system may be, trial by jury is still a crucial check and balance against tyranny in its many forms.  It gives everyday people a chance to be directly involved in upholding the rights that we all benefit from every day, so it is essential that we take part in the process.

By the time my name was finally called and my group was asked to stand outside in the hall to await instructions, I had adjusted my attitude and resolved to do my civic duty with the same spirit of gratefulness that my plum harvest calls forth. So much so that I was actually disappointed when the court clerk came over and quite theatrically released our group from service.

Oh well, there’s always next summer’s duties to look forward to.

Happy Fourth of July

 

Posted by & filed under Food Philosophy, organic, organic produce, organic produce delivery, produce report, tips & tricks.

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I stopped by the new Golden Gate Organics office on 50th Ave in Oaktown the other day to check out the new digs and catch up with Corey, and after a fun visit he sent me home with an armload of grocery products to try. I’ll be road testing them over the next few weeks and writing about them here, but there is one item I wanted to get to right away: Vegie Fresh, a mineral-filled pouch that you put in the fridge to help extend the life of fresh produce by up to 50 percent.

One of the biggest concerns for folks who subscribe to an organic produce box delivery is being able to use everything before it goes bad, and indeed the Bureau of Labor Statistics says that the average family of four throws out $1,500 worth of food each year. That’s bad enough on its own, but rotting food produces methane, a greenhouse gas that the EPA says is 20 times more damaging to the environment than carbon dioxide. Landfills are a major source of methane, and despite local composting programs, food waste is still a major component of landfills.

Decreasing food waste by extending the shelf life of fresh produce is a great way to take personal action on climate change, and while it might seem gimmicky to some, the science behind Vegie Fresh is well grounded.

Once picked, all fruits and vegetables emit ethylene gas, which in turn accelerates the spoilage of other nearby produce, which generates more ethylene gas, which promotes even more spoilage, and so on – a slow but steady march toward the compost bin for all involved.

The Vegie Fresh pouch contains 100 percent natural minerals, including zeolite, to absorb and trap ethylene gas and keep it from circulating. It’s a simple and elegant solution that really works.

After putting Vegie Fresh in my crisper, its effectiveness was apparent within days – no more mushy cucumbers or withering strawberries; no more slimy bell peppers or green onions in need of daily grooming. Why this stuff isn’t a household name is a mystery to me, but according to a vendor search on the company’s website, Golden Gate Organics is the only place in the East Bay or San Francisco that you can get it.

The package claims that Vegie Fresh is effective for three months, but I’ve tested it out and can happily report that it works much longer, especially if you take care to separate high ethylene items (most notoriously, apples) from the rest of your produce.  When it finally gives up the ghost (don’t worry, the mushy cucumbers will let you know!), simply open the packet and spread the minerals in your garden or add them to your compost – it makes great fertilizer.

We all have the best intentions when it comes to eating healthy organic produce, and using Vegie Fresh will give you some extra time to make good on them. It really doesn’t get much more elegant than that.

Check out the Vegie Fresh website for a deeper explanation of the science behind the product and the mechanics of food spoilage, and for additional tips on how to reduce food waste and properly store fresh produce, take a peek at our archived blog post, “How to Save Limp Lettuce and Keep Celery Snappy.”

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What a beautiful weekend it was in Berkeley the last two days. I just arrived home a little sunburn and a lot tired after talking to new and current customers who visited the Golden Gate Organics booth at the festival. The festival itself had an enormous footprint. Perhaps even too big.

The Bay Area Book Festival, or BABF for short, occupied much of downtown Berkeley. Some streets such as the one our booth was on, Radical Row, had tents lining both sides of the street and made for a very festive atmosphere. Other streets, however, were lined on only one side with tents leaving a vast expanse of the street open. As a festival sponsor and a booth occupant I would’ve liked to see both sides of each street lined with tents. This would’ve decreased the amount of walking required for festival goers, decreased the number of streets that needed to be shut down to traffic, and most likely would have increased the exposure of all booths throughout the festival. I am confident that due to the wide expanse of the festival there are many people who did not see all that there was to see.

Of course this is not to take away from Lisa Bullwinkle and her event management business, Another Bullwinkle Show, that managed this unwieldy spectacle. When registering before the event she let me know that she was not able to do the Chocolate and Chalk festival this year due to all the planning required for the BABF. Indeed, the BABF is an enormous event for Berkeley. Personally, Golden Gate Organics had a very successful weekend even if a few of the authors I spoke to in nearby booths shared mixed feelings on their results. Oh well, different strokes for different folks I guess. After looking at the preparations of these same authors it was obvious that they should keep to writing and not venture off into marketing anytime soon! I was happy to share some of the lessons I gained from five years of attending these types of festivals with the occupants of the tent across from ours. David Haldane the author of Nazis and Nudists as well as his booth-mate Doug Piotter who was selling copies of his book Fixed:Dope sacks, dye packs, and the long way back. Both guys were great human beings and I wish them success.

Over the weekend I talked to probably a hundred people in one form or another. From giving my entire pitch to a surprised passersby to simply complying with a hard charger demanding to sign them up for organic produce and grocery deliveries immediately. I love the diversity of experiences from brief encounters afforded by having a booth at a festival like this one.

All in all it was a successful event for GGO. Next weekend Steven and I will be at the Temescal Street Fair in Oakland on Sunday and we are looking forward to being back in the hometown of GGO. Until then stay healthy and keep living your organic lifestyle.

Posted by & filed under Food Philosophy, organic, organic produce, tips & tricks, Uncategorized.

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When I was a kid, poached eggs on toast was a favorite breakfast that I only got when Dad took over cooking duties because Mom was sick or had slept unusually late.  His entire morning culinary repertoire consisted of either poached eggs or French toast, and when I got to have either it was a special treat – both for the rarity of the food itself and because Dad himself had made it.

These days, I’m cutting carbs and not eating much toast (French or otherwise), so when I got a random hankering for a poached egg recently, I rooted around the kitchen and tried to figure out what to have with it. After giving a loaf of bread the evil eye and similarly rejecting the idea of leftover pasta, I finally settled on a bunch of mixed greens, which I sautéed in a skillet with a little olive oil. I plopped a poached egg on top, added a little pre-made hollandaise from Trader Joes, and thus a new breakfast obsession was born.

As it turns out, greens are quite excellent with eggs; the soft yolks make a creamy sauce and give the greens a lovely texture and flavor.  It’s also a great way to get more green superfoods into your diet and have a protein-focused breakfast without carbs — something the Paleo folks apparently have known for a long time. (A Google search for “greens for breakfast” turns up thousands of Paleo posts and recipes. Who knew? I thought I invented this combination all by myself!)

Since that first breakfast discovery with the greens and poached egg, I have tried numerous variations on the theme:  Sometimes I make greens with a fried egg and top it with a little Louisiana hot sauce; sometimes it’s greens, a fried egg and a little bacon, ham or sausage; sometimes it’s greens, caramelized onion, poached egg and feta; and sometimes it’s greens and scrambled eggs with a corn tortilla and Greek yogurt.

If you think about it for a minute, eating a “dinner” food like greens for breakfast doesn’t seem all that odd given the growing popularity of eating “breakfast” foods throughout the day — a trend so big that offering all-day breakfast recently helped McDonalds reverse its worst sales slump in more than a decade. Which definitely underscores the point that it isn’t when you eat certain foods that matters so much as what you eat.

With our typical American breakfast foods being so high in carbs, sugar and fat (think cereals, pancakes, pastries, etc), I’m finding myself more and more often choosing to eat non-breakfast items to break my overnight fast. Having an egg on greens for breakfast (usually a mix of beet greens, collards, kale and spinach) has become one of my favorite ways to start the day.

I’ll be visiting my folks for Father’s Day weekend, so maybe I’ll get up early and make Dad some poached eggs on greens and see what he thinks. I think he’ll like them, but he’ll still probably want toast on the side…

 

 

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Hey there everyone…It’s been a long time! After an extended hiatus, the Golden Gate Organics blog is officially back! Woo-hoo!

Since most of you don’t know me, I want to start out by reintroducing myself and telling you a little bit about what’s going on at Golden Gate Organics. My name is Tamara Thompson, and I’m a writer/editor by profession and an organic foodie by appetite. Corey brought me on in 2013 to make sure you have plenty of interesting things to read about here, and I’m really excited about being back writing a new blog twice a month.

Corey and I have talked a lot about where we want this blog to go, and we’ve kicked around a variety of ideas for future posts — but we’ll get to all that in the weeks ahead.

For now, though, I’m thrilled that the GGO blog archive is back online and I’ve picked a dozen of my favorite posts to share with those of you who weren’t around to read them the first time. They represent a good sampling of the kinds of things you’ll find here — everything from recipes and produce tips, to thoughts about healthy eating and food/agriculture politics, to reviews of food-related books.

Take a peek and see what interests you. If you have ideas for future posts or a topic you’d like to see discussed, drop me a note at tamara@goldengateorganics.com. I’m looking forward to what you all have to say!  Tamara

Sticky Business and Tomato Tattoos — All about those sticky little produce labels and the dubious solution that Big Ag is looking to replace them with.

Authentic Oaktown Greens — This is THE recipe to impress people who know from greens.

One Bite at a Time — While American culture has shaped the demand for fast food globally, fast food has in turn transformed American culture — and not for the better.

Bone Appetit! — Three original four-paw recipes for homemade dog food. Woof!

A Winner for Breakfast, Lunch, or Dinner — Eggs aren’t just for breakfast anymore; easy-to-make chakchouca is the perfect anytime meal.

Eat Fresher — Of yoga mats and why the healthiest choice in fast food is still not a good one.

Artichokes, Biodiesel and the Botany of Desire — Why do we eat artichokes instead of their wild cousin cardoon, which we consider an invasive weed?

How to Save Limp Lettuce and Keep Celery Snappy — Grandma knows best when it comes to reducing food waste and getting the longest life out of fresh produce.

Velveeta, Marlboros and the Chemistry of Craving — A review of Salt, Sugar, Fat by Michael Moss, which helps make sense of why so many of us who know better still sometimes give in to the temptation of processed foods.

Sharing the Harvest — A bumper crop can be an overwhelming blessing; here’s what to do with excess tree fruit.

Food to Feed the World — How do we change a system that teaches people to prefer unhealthy foods that are cheap, ubiquitous and deeply entrenched in American culture?

Love It or Leaf It, Kale Is on the Menu — More than you ever wanted to know about the various types of kale, plus a great recipe for homemade kale chips.

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Lucas, my 7-year-old shepherd mix, had a pretty serious health scare a couple weeks ago. He wouldn’t eat a single bite – not even his favorite jerky treats – for three whole days, so off to the vet we went.

They checked him out and ran labs, and the verdict was that his stomach and liver were both enlarged and his liver enzymes were off the chart. Some $750 later and we were back home with three different medications and absolutely no idea what he might have gotten into to provoke such a crisis.

Most folks who have animals know the bland-diet recipe for feeding a sick dog (rice, boiled chicken, and cottage cheese), and that’s what the doctor ordered for Lucas.

I’ve occasionally cooked for my dogs over the years – it’s a great way to use up older produce – but by and large they get a good brand of kibble twice a day, with something interesting mixed in at night (wet food, meat scraps, yogurt etc).

As Luke started feeling better and I started thinking about reintroducing kibbles to his diet, it dawned on me that I still have no idea what made him so sick. Could it have been his food? His treats?

There was a massive scandal involving tainted pet food and treats from China a couple years ago, so sadly it isn’t an unreasonable question. I have been pretty careful about where things come from for my pups, but still…

The more I thought about it, the more resistant I became to giving him anything I didn’t make myself. That’s how I ended up spending Saturday afternoon making a big pot of doggie stew, which I then put into canning jars and froze for use over the next few weeks.

Cooking every meal for my dogs is something I can’t sustain, but it will probably be a while yet before Lucas gets kibbles again.

Just like with our own diets, meals that are made at home with fresh, whole foods taste better and are healthier for our animals than processed and refined foods that come in bags and cans.

Here are a few recipes that I’ve made up for my dogs, who quite enthusiastically tell me they like them.

Bone Appetit!

 

Sweet Doggie Stew

Dogs love apples, cooked or raw, and this stew hits a sweet spot for them.

 

6-8 apples, cored and chopped but not peeled

2 bunches carrots, chopped (set tops aside)

1 medium potato, diced

2 cups carrot tops and/or other greens (optional)

2 cups rice (uncooked)

Water and/or chicken stock

Prep fruit and veggies while cooking rice separately. Simmer apples, carrots and potato in a large soup pot with enough water and/or chicken stock to cover. When the mixture cooks down and veggies get tender, add greens and then the cooked rice. Stir and let sit a while to absorb moisture. Stir again and adjust water as needed. May be frozen or pressure canned. Your dogs would like you to serve this with some cooked chicken on top.

 

Savory Doggie Stew

With a couple notable exceptions (onions and bell peppers) pretty much any veggies can be used to make this stew. The proportions and combinations don’t really matter much as long as there is enough potato to hold it all together.

 

Leftover chicken meat and carcass

6 cups potatoes and/or sweet potatoes

Celery, chopped

Carrots, chopped

Green beans

Squash, any kind, sliced or chopped

Greens and/or carrot tops

 

Pick chicken carcass as clean as you can and set meat aside. Simmer carcass for an hour or more with enough water to cover. Remove bones. Add potatoes, sweet potatoes, and carrots to the stock (add some water too if needed) and cook until tender. Add green beans, celery, greens, squashes or whatever other vegetables you want to throw in. When it is cooked down, use a potato masher to mash about ¼ of the mixture and then stir in the chicken. Simmer longer if you still need to reduce water. May be frozen or pressure canned.

 

Bone Gravy

Use this as a meal topper and your pups will pretty much worship you!

Simmer a chicken carcass on low with enough water to cover for 12-15 hours. A crock pot works great. Put all the bones and bits into a blender, along with a ladle or two of broth as needed. Blend until smooth and pour into glass canning jars. Remaining stock can be used for human recipes. Bone gravy may be frozen or pressure canned but only keeps for a couple days after opening; small jars (half pint) are best. Stir or shake well before using.

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We’ve all heard that too many cooks spoil the broth, but have you ever stopped to think about how often we use concepts related to food and cooking to explain things in other parts of our lives?

We don’t literally bring home any bacon when we earn a paycheck, but there are thousands of idiomatic expressions like that one that we use every day.

Linguistics experts say that languages worldwide make use of idioms – the figurative expressions that act as a substitute for other concepts. There are an estimated 25,000 in English alone, and since eating is such a universal human activity, it isn’t surprising that so many of them revolve around food.

American food idioms cover everything from soup to nuts, and some of the most common involve not just the act of eating but staples such as bread, eggs, beans, salt, and apples.

Everyone knows that baseball is as American as apple pie, life is not a bowl of cherries, and that the pot shouldn’t call the kettle black, but did you know that you can’t teach your grandma to suck eggs?

We’re all familiar with fog that’s thick as pea soup, traffic that’s slow as molasses in January, and music that’s just not our cup of tea.

Many of us find ourselves in a pickle, land in hot water, or get packed like sardines in an elevator. We go bananas over celebrities, are tempted by forbidden fruit, and have a lot on our plates in our day-to-day lives.

In a nutshell, we work for peanuts and may even get to ride the gravy train before heading back to the salt mines. Our products may sell like hotcakes, but other times our efforts turn out to be small potatoes. That’s a fine kettle of fish, but sometimes it’s just the way the cookie crumbles.

We all know people who are full of beans, out to lunch, hard nuts to crack, or born with silver spoons in their mouths. It just goes to show that a person can be a bad apple, a good egg, nutty as a fruitcake, or one cool cucumber. There are apple polishers, bean counters, couch potatoes, and two peas in a pod.

Some folks are clearly the salt of the earth, while some rub salt in others’ wounds. Anybody who is worth their salt, though, generally takes such things with a grain of the same.

We may be chastised for comparing apples to oranges, buttering people up, and stewing over trivial matters, but when we all get together, we chew the fat and spill the beans, cook up a plan, and cry over spilled milk. Anything that gets discussed just becomes more grist for the mill.

We egg each other on, put all our eggs in one basket, and lay a big egg when we goof up. We eat humble pie, eat competitors for breakfast, and sometimes even have our cake and eat it too.

When it comes to making sense out of life, eating our words never tasted so good.

Posted by & filed under Education, News, produce report, Uncategorized.

If you’ve been to a grocery store lately, it’s hard not to notice that pretty much everything is more expensive than it was just a year ago.

It used to be that $20 was enough to buy a few fruits and veggies plus daily staples like milk, eggs and bread. But clearly that was back in the good old days.

The sticker shock on an organic melon ($6.19!) recently prompted me to decline it at the register, and I’ve noticed that favorite items cost noticeably more than the last time I bought them. Over the past few years, for example, I have seen my favorite Ak Mak flatbread crackers go up from 99 cents a box to $1.89.

I know the California drought is a significant factor in the rising price of fresh produce, so I totally understand why Corey needed to increase prices for the Golden Gate Organics boxes starting next week. I’ve been curious about what is driving other increases, though, like the cost of Greek yogurt or my Ak Mak.

According to the U.S. Bureau of Labor Statistics, the cost of food is up 2.5 percent overall since May 2013 and the price index for meats, poultry, fish and eggs are at an all-time high.

The Wall Street Journal reports that food prices are set for another big jump this fall, due to a trifecta of factors — disease (in both hog farms and the citrus industry), demand (smaller cattle herds but high consumer demand) and California’s unprecedented drought (the driest year on record).

The U.S. Department of Agriculture expects food prices to jump an additional 3.5 percent in 2014, and the cost of meat is rising the fastest. According to the USDA Food Price Outlook for 2014-2015:

•   The cost of meats, fish and eggs led the biggest food price increase in nearly 2 ½ years. An index that tracks those things climbed  4 percent over the past year.

•   Beef prices are at record highs and are expected to increase up to 7.5 percent in 2014. Part of that is because of smaller drought-reduced herds in Western states, but also because a cold Midwest winter cut hay production and lowered the meat “output” per cow this past year.

•   Pork is up 12.2 percent since a year ago, due primarily to a deadly disease that has devastated the hog industry nationwide; the cost for pork will likely continue to skyrocket.

•   Egg prices are up more than 10 percent since this time last year, largely because of the increased cost of corn for chicken feed.

•   Butter increased 16.5 percent since July 2013 and jumped 3.9 percent this past July alone, while dairy prices are expected to climb up to 4 percent in 2014 based on strong consumer demand for milk and cheese.

 

On the produce front, fruit and vegetable prices have increased almost 1 percent a month for the last six months but are expected to level out at 6 percent overall for the year.

Citrus fruit, however, is spiking and orange juice is up 22.5 percent because of a cold Florida winter and a disease that causes oranges to fall off the tree prematurely.

The California drought is still the major factor for high produce prices though. A recent study by Arizona State University agribusiness professor Timothy Richards identified nine produce items whose prices will increase the most because of the drought.

The study is based on the assumption that the drought will continue and that 500,000 to 1 million acres of California farmland will remain fallow next year.

Richards expects lettuce prices to jump by 34 percent, avocados by 28 percent, broccoli by 22 percent, grapes by 21 percent, tomatoes by 19 percent, melons by 18 percent, berries and peppers by 14 percent, and salad mixes by 13 percent.

Those numbers are troubling, especially since they reflect conventionally grown produce, not organic, which typically costs more. But if you think about it, even expensive produce is cheaper than meat — another good reason to eat a plant-based diet.

 

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I just finished working on another one of my youth anthologies, and this time it was about fast food. I absorbed a ton of random information about the fast food industry (you really don’t want to know, I promise), but one thing that really stood out is while American culture has shaped the demand for fast food, fast food has in turn transformed American culture — and not for the better.

Without a doubt, there are few things as quintessentially American as fast food. A few startup burger places catering to early SoCal car culture rode the expanding interstate highway system to grow into the fast food industry that we know today, filling a niche in American culture like no other.

“The extraordinary growth of the fast food industry has been driven by fundamental changes in American society,” writes Eric Schlosser in Fast Food Nation, his seminal book on the all-American meal. “A generation ago, three-quarters of the money used to buy food in the United States was spent to prepare meals at home. Today about half of the money used to buy food is spent at restaurants — mainly at fast food restaurants.”

Forty-five years ago, Americans spent around $6 billion on fast food; in 2014, projected fast food sales were over $195 billion, according to Statista, a web-based statistics company. Eighty percent of Americans eat fast food at least monthly, and almost half eat it at least once a week.

According to Schlosser “over the last three decades, fast food has infiltrated every nook and cranny of American society” and has become nothing less than “a revolutionary force in American life.”

For millions of people, fast food restaurants are the source of happy memories of birthday parties, first paychecks, and ubiquitously available comfort foods. For others, they represent a desperate oasis on a busy day or a reliable rest stop on a cross-country car trip.

For still others, however, fast food equates to dead-end jobs, poverty-level wages, cultural imperialism, food deserts, and serious health issues like obesity and diabetes.

The massive purchasing power of the fast food industry, however, makes it one of the most powerful industries in the world. Because of that, it is inextricably linked to millions of American jobs, to the national economy, to the stock market, and to the interests of powerful multinational corporations like Monsanto, Cargill, and Archer Daniels Midland.

Fast food directly influences US agricultural policies, the living conditions for livestock in factory farms, and the accepted practices in slaughterhouses. It shapes government oversight of food safety and global public health statistics, and it helps determine the price of eggs, the cost of dinner, and consumer attitudes about mass consumption.

Fast food chains sit at the top of the industrial food system, shaping everything that goes on below them — from the kind of potatoes farmers plant in Idaho, to the acres of Amazon rainforest cleared for cattle grazing, to the availability of fresh food in inner-city communities.

“During a relatively brief period of time, the fast food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture,” writes Schlosser. “Fast food and its consequences have become inescapable, regardless of whether you eat it twice a day, try to avoid it, or have never taken a single bite.”

Fast food doesn’t get to have the final word, though. All of our food choices have the potential to be transformative, so it is up to us to vote with our forks. Organic produce delivery companies in the Bay Area and elsewhere are doing their part to help reclaim the American diet, one bite at a time.